Centred around the experience and industry knowledge of Helen and Adrian, who lead the business and are the main contacts for all clients, the associate model supports our approach. It works well for us as it enables us to offer a flexible and affordable service, meaning our clients receive the same ‘agency’ experience at a lower cost, due to reduced overheads. It also means we can draw on the talents of a wider pool as and when we need to.
The wider team bring the creative and digital skills, however by working with us and other organisations in the sector, they have also developed a level of industry experience and that continues to grow.
In addition to the core team, we also work with other copywriters, designers, photographers and videographers.
Director
Helen has over 25 years’ experience in both marketing and sales roles and has held senior in-house positions including Group Head of Marketing & PR and Key Account Manager roles, amongst others. She has been self-employed for over five years working with companies across the highways and transport sectors. Some of her clients were known to her prior to going freelance, however others have come via referrals within the industry and through direct business development and networking. As such, Helen has been successfully engaged working with multiple clients from highway technology to civil engineering since the launch of her first marketing business – H2H Marketing Services (H2H = Human2Human).
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Helen has strong client relationship skills and is ‘hands on’ in her clients’ businesses applying all of the knowledge and skills she has developed over the years. She started her career in the highways industry in the mid-1990s and has a strong network across the industry both in the UK and overseas.
With combined knowledge and experience in marketing and communications, business development, bidding and account management, she has provided a tailored offering to her clients based on an associate business model that she has developed over the past five years. This allows SMEs to procure a service at a higher level for a lower cost than an in-house team. She firmly believes every business is different depending on the in-house skill sets, the market(s), the product and/or service, current positioning, and future goals and works to understand this and build on her clients’ successes.
What makes her different? Helen has held a number of roles in business development and account management as well as marketing – fully client facing – and likes to refer to herself as ‘hybrid’. Her experience allows her to understand the objectives of both sales and marketing and how each can support and enable the other which provides added value to her clients. She is also very good at identifying opportunities for her clients and providing support to the sales personnel to enable those opportunities to be realised.
Helen also has extensive management experience and completed an Advanced Management Programme when working in-house and as such has a good understanding of business strategy and wider business activities.
Director
Adrian is an award-winning business editor with over 20 years’ experience working across a number of sectors including highways and transport and the food sector.
As well as running his own editorial and business consultancy, he recently launched his own B2B website and newsletter to provide daily news to the highways and transport sector, www.highways-news.com, with business partners Paul Hutton and Ed Miller. He is also Development Director at the non-for-profit organisation that promotes health, safety and wellbeing in highways- Safer Highways.
Prior to setting up his own businesses at the end of 2019 he spent 13 years in the highways and transport sector as Director of Content of media company Hemming Group’s Highways and Transportation division. This included magazines such as Highways and SMART Highways and numerous events such as Traffex, Traffex Seeing is Believing, Traffex Road Expo Scotland and CAV Scotland as well as several conferences, seminars, round table events including the Highways Awards.
He started his career at Hemming as editor of Surveyor magazine, at the time, the industry’s leading weekly trade magazine. Throughout his career Adrian has built a reputation for getting to the heart of understanding what really matters to his readers and delegates. He has been particularly successful in championing the causes of SME and technology start-ups, some of who he is working with now.
Adrian has a strong track record of creating content and that really help his readers better understand the opportunities for their business and the communities they serve. He now has the ability to look at businesses with this experience as well as through the eyes of a journalist, helping businesses to engage more effectively through content and insight.
During his time in the sector, he has been regularly engaging with local authorities, key transport organisations and the leading tier 1 and 2 contractors as well as the industry’s key suppliers, innovators and academics. He has interviewed Minister’s, business leaders from all over the globe and othe politicians such as European Commissioners.
In total he has spent the past 22 years delivering high quality publications, online content, exhibitions, conferences and round tables as well as offering PR, marketing, branding and communications advice to clients. Adrian is an experienced public speaker and industry commentator appearing on radio, podcasts and sometimes TV. He has spent several years leading, inspiring and developing a team of editors and content specialists as well as setting and delivering strategy and development.
Adrian is also a Director of Highways News and continuing his freelance writing. Adrian can help businesses and individuals determine, define and then best tell their story to their customers and the media.
With such an extensive journalism and industry background Adrian is ideally placed to highlight what it is about your business that will appeal to the right journalists in the media outlets you want to reach as well as helping the business develop through engaging with their customers more effectively.
Designer
With over 25 years agency experience, Kristy Jones set up her own design business over 7 years ago and has a proven track record within the B2B and IT industry. In 2019, Kristy started working with Helen and her clients in the highways sector and has delivered multiple brand refresh activities along with a wide variety of graphic design and creative projects. Kristy provides the complete design package and is quick to understand an industry and a brand and how to either work within existing brand guidelines or evolve the brand to take it to the next level.
Digital Marketing
Bruce has extensive experience of building a digital brand and getting the client in front of the target audience. He can offer all aspects of the digital marketing mix including social media, website blogs, SEO and lead generation.
Digital Marketing & Design
Ryan brings 20 years of commercial experience and an extensive skillset in digital marketing to Boundary. He began his own B2B consultancy in 2012, building a client base featuring Hitachi, Vitality and the NHS. In the highways sector, he works with the IHE, Clearview Intelligence and Devon & Cornwall council. Ryan’s focus is on providing solutions that deliver positive outcomes.
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